Michele Crockett is a business-to-business content expert who has led publishing teams in the transition from print-centric to all-media formats. She’s been a driving force in developing innovative custom publishing programs that position targeted, high-quality content with thought-leadership and lead-generation programs that produce superior results for advertising partners. She constantly looks for ways to help publishing teams find big opportunities for showcasing their market expertise in new ways that benefit both the target audience and the advertisers who are trying to reach that audience.
Known as a business-oriented editor among her colleagues at Penton Media, Michele has served in both editorial and publisher roles at Penton Media and has spearheaded the launch of several new content-driven revenue streams. She introduced content development services, developed targeted content sites for clients, developed custom events, executed a content syndication program for a leading tech company’s partners, and developed a mobile app that showcases an industry analyst’s content. She is on the forefront of envisioning and executing new models of business-to-business publishing that place high-quality content front and center.