Kim Paulsen is an entrepreneur with a passion for helping businesses succeed. Starting as an Associate Publisher at Penton more than 15 years ago, Kim worked her way through sales and business positions across a number of markets, giving her a deep understanding of the businesses Penton serves and the audiences they need to reach. Kim knows the unique value Penton offers marketers is our content and market knowledge, and that quality content is the foundation of every successful marketing effort.
A pioneer at Penton, Kim launched a string of successful custom products including road shows & virtual trade shows both in the US and internationally in 12 countries. She led the advancement of better web systems and brought Eloqua's automated marketing system to the company. Bringing these advanced marketing techniques to marketers at B2B companies is a natural extension of what she's done at Penton. Thrilled by the recent acquisition of digital marketing company, EyeTraffic Media, Kim is now able to realize the dream of combining Penton's market knowledge and great content with sophisticated marketing techniques.