B2B Web Site Development & Design

Conversion-focused, creative, search optimized…we build great websites.

Today’s B2B website is a living, breathing, dynamic marketing asset. It’s the first thing people view when doing a search or following up on a friend or colleague recommendation. As such, it’s a real-time extension of your business culture and your marketing and sales departments.

Penton has successfully built hundreds of websites. We understand the importance of starting with a clear marketing strategy and using leading technology and best practices to build a site that performs. We work in partnership with our clients - from concept through implementation - to ensure that your business, brand and culture needs are well represented, while providing you with the functionality required to surpass your Internet marketing goals.

Our approach to building successful websites:

  • Listen to client objectives. We work with you to examine your website goals, including messaging, core product or service focus and conversion goals.

  • Your site. Your design. Featuring your logo, brand, imagery, videos, blogs and more, we work with you to ensure that the site design best represents your online personality.

  • Built to bring traffic that engages. As we build your website, we focus on the best search terms, keywords and content that will attract and draw visitors deeper into your site.

  • Performance tested. We thoroughly test the functionality of the entire site - from content and image display to site linking to analytic reporting - we ensure everything is placed and working properly.

Analyze, improve, repeat

We can continue to partner with you to review site analytic reports, and recommend targeted content and advanced search techniques to improve your web traffic. Our analytic programs offer consultative analysis, including:

  • Evaluation of keywords, online advertisement, social media and other marketing campaigns to determine effectiveness and ROI of your online marketing strategies & spend.

  • In-depth tracking and reporting on your website trends, changes, geographic interest in your products & services, competitive analysis and more.

  • In-depth tracking & reporting on the overall effectiveness of your website in drawing site visitors, maintaining their interest with your products, services, content and evaluating the ongoing effectiveness of your internet marketing strategies to direct customers & prospects to your website.