B2B Social Media Marketing Services

Bring focus to your social media marketing strategy.

Prospects, customers and industry influencers are talking about yours and your competitors’ products and services online. Even if you are already using social media tools, many companies are challenged to determine objectives for audience engagement and methods for measuring effectiveness. Monitoring of yours and your competitors’ brands can yield insight that helps to optimize ongoing marketing campaigns, act quickly on opportunities and positively impact the success of SEO programs and other online tactics.

Our social media marketing consulting services, powered by EyeTraffic Media, empower your organization with real-time tracking of how audiences are engaging with your brand. We provide solutions for building and monitoring your social networking presence.

Audit and strategize, then participate and contribute.

We benchmark and optimize current social media environments, monitor and measure brand reputation across all social networking channels, and develop client-specific social media best practices and governance guidelines. With a scalable approach, we help you to listen, identify, and engage audiences online across all search and social networks. We discover and grow your desired community, gain valuable marketing insight, and share detailed industry and competitive intelligence.

Social Media monitoring to bolster your brand and reputation.

Millions of tweets an hour. One hundred thousand blog posts per day. 20 hours of video uploaded on YouTube every minute. The amount of information exchanged on social media is prodigious, and collecting the activity that surrounds your brand is no small task. But collecting is just part of the process - monitoring, synthesizing, and creating a strategic plan is the only way a firm can utilize that information for its benefit.

Though many see social media monitoring as another item on the to-do list, firms that harness the incredible amount of data can gain valuable insight on their industry, competitors, and customers with a higher level of authenticity. We help clients create competitive advantage through social media monitoring and performs the process from beginning to end by using industry-leading monitoring and measurement tools for optimal results.

Whether you want to review weekly, monthly, or quarterly, Penton Marketing Services, powered by EyeTraffic Media is pioneering social media monitoring and reporting techniques as the channels evolve. With digital media professionals who can make sense of the data, we provide straightforward, actionable reports that your firm can understand and use to bolster your brand and reputation online. Our services include:

  • Analysis and benchmarking of your organization's current web and social environment activity.

  • Assessing and measuring your brand, offerings, thought leaders, and competitor engagement across core social networks.

  • Developing statistical analyses of your key offerings, major competitors, and industry.

  • Working with your internal resources to customize web content messaging and social engagement strategies for specific social networks.

top networks
  1. Facebook: more than 600 million active users

  2. Twitter: around 600 million search queries per day

  3. LinkedIn: Executives from all Fortune 500 companies are members


beyond big networks

Conversations take place across the web on industry-specific websites, blogs and forums

There are 152 million blogs online with trackable conversations


internet users

72% of internet users have at least one social network profile

Social media networks and blogs consume nearly 25% of people’s time online