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B2B Content Development Marketing
| We know your customers. | | A recent market research study reveals that the largest challenge facing content marketers is “producing the kind of content that engages prospects and customers”.** And that’s where we come in…. As content experts we can help you establish authority with credible content that provides valuable guidance for your customers. |  |
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Recognized Independent Authorities Penton media brands are recognized independent authorities in the markets they serve. Our writers have dedicated followers who look to them for how-to's, product reviews, market changing developments and best practices. We know what your customers are searching on and how to reach them. Leverage our content experts and community base to produce new and authoritative content that generates leads and brings recognition to your brand and products. -
eNewsletters: Education is a successor to purchasing decisions and a key ingredient to our eNewsletters. By taking an educational approach, our eNewsletters provide your customers and prospects with valuable industry and product information that establishes authority and increases open and click-through rates. -
Web Seminars & White Papers: Efficient and effective, webinars and white papers are exceptional ways to generate high quality leads while positioning your company as a thought leader. Archived on your site, these products will continue to bring targeted traffic to your website. -
Videos: Deliver a richer, more compelling story about your company or products. Penton Marketing Services provides turnkey video production services. As content experts, we can incorporate information and messaging that resonates with your ideal prospect. And, incorporating video on your website helps generate traffic by improving your search engine ranking, extends the time visitors spend on your site and facilitates viral marketing. -
eMedia Centers: Aggregate all your rich media - Webcasts, podcasts, video, research, forums, case studies, white papers and more - to create a comprehensive landing page that search engines and your prospects will love. Our eMedia Centers are custom designed to reflect your branding. They provide educational and valuable content that delivers higher engagement than traditional advertising while also increasing brand awareness. -
Custom Print and Digital Materials: From sales support and user education to product release materials, we can deliver clearly and concisely communicated product value. Additional custom materials include: - Print
- Custom Publications
- Reprints
- Show Guides
- Show Dailies
- Newsletters
- White Papers
| - Digital
- Web Seminars
- Virtual Events
- eNewsletters
- eBooks
- eMedia Centers
- Video
| **Source: B2B Content Marketing: 2010 Benchmarks, Budgets and Trends
produced by MarketingProfs and Junta42.
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eNewsletter Series, Banner Ads, Distribution  CLIENT:
Kraft Foods CLIENT GOALS:
Kraft Foods was seeking a creative approach to an integrated marketing campaign that would give Kraft an opportunity to have reoccurring touch points and top-of-mind benefits with their customers. PENTON SOLUTION:
An e-newsletter campaign was crafted that strongly reinforced Kraft banding and positioned the company as a trusted industry resource that cared deeply about subjects that ranged from food safety to fighting hunger. Quarterly Magazine, eNewsletter, Career Guide  CLIENT:
Society of Fire Protection Engineers (SFPE) CLIENT GOALS:
The Society of Fire Protection Engineers (SFPE) enlisted Penton to produce its quarterly magazine, Fire Protection Engineering. PENTON SOLUTION:
After producing five issues on its own, SFPE found that its team's forte was overseeing fire and safety engineering issues rather than producing a quarterly magazine. The association asked Penton to manage the magazine more efficiently, increase circulation, upgrade the design, and uncover additional avenues of growth. RESULTS:
Today, Penton executes all aspects of publishing for Fire Protection Engineering, including project management, editorial management, creative design, production, printing, distribution, and advertising sales. The Fire Protection Engineering brand has expanded over the last few years to include a bi-annual special supplement, Careers in Fire Protection Engineering; an eight-time e-newsletter, Emerging Trends; a microsite; and an online career board. eMedia Center  CLIENT:
Texas Instruments CLIENT GOALS:
Texas Instruments wanted to increase market awareness of its brand and effectively re-purpose its existing marketing assets to the power segment of the Electronic Design audience. PENTON SOLUTION:
An e-media center was designed to house a multitude of Texas Instruments marketing assets and a promotion plan was then put in place to drive traffic to it through an Electronic Design promotion program that included everything from digital ads to text promotion in various e-newsletters. RESULTS:
The marketing program developed to support the microsite has exceeded all promises to the client, quarter after quarter since October 2009.
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