NEWS ROOM

In the News

Press Releases:

• Penton Media Launches Penton Marketing Services; Leverages Expertise in BtoB Vertical Markets to Aggressively Capture Share
  April 12, 2011 – New York, NY - On the heels of research with over 4,000 executives indicating 60 percent are dissatisfied with their company’s marketing strategy, Penton Media, one of the largest business-to-business media companies, today announced the launch of Penton Marketing Services, providing content-driven products, digital media solutions and sales optimization tools. The new division will immediately leverage the company’s customer base of thousands of leading companies and agencies, its long-established expertise in 17 vertical markets and a business development team of close to 200 individuals across the country. ...more
• Penton Announces Acquisition of EyeTraffic Media
  March 10, 2011 – New York, NY - Sharon Rowlands, CEO of Penton, announced today that the company has completed its first marketing services acquisition with the purchase of EyeTraffic Media, an online marketing firm. Terms were not disclosed. ...more
• Penton Media Takes Home 2010 Eloqua Markie Award
  March 10, 2001 - New York, NY - Penton Media today announced the company won a 2010 Eloqua Markie Award in the Marketing Center of Excellence category. Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, presented Penton Media’s IT and Developer group with a Markie Award at the recent sold-out Eloqua Experience user conference. The Markie Awards celebrate outstanding accomplishments in marketing impact and revenue generation and are awarded to marketers who demonstrate innovation and vision....more

In the Press:

• Publishers Debate Merits of Marketing Services
  May 5, 2011 at ABM Annual Conference, by eMedia Vitals: “Kim Paulsen, SVP of Penton's Marketing Services division, encouraged publishers to address the issue of talent by either hiring new blood with outside experience or acquiring agencies who are already capable of executing.”
  Emedia Vitals: Penton Media’s, Kim Paulsen debates The Benefits of Marketing Services at ABM Annual Conference:
  http://www.emediavitals.com/content/publishers-debate-merits-marketing-services
• Penton Marketing Services Launch News Picked Up Around the Globe:
  Bloomberg Business Week, Boston Globe, International Business Times, New York Times, Morningstar, CBC/MoneyWatch, San Jose Mercury News, Miami Herald News, ABC 7/NYC, KABC/Dallas, WLS/Chicago... and the list goes on.
• Folio Interviews Kim Paulsen on EyeTraffic Acquisition
  March 10, 2011 (New York, NY) - "If you look at Outsell, they say 60 percent of a marketer's internal spend is going to their Web site and that it's the biggest pain point," says Paulsen. ...more
• B2B Interviews Kim Paulsen on EyeTraffic Acquisition
  March 10, 2001 (New York, NY) - Sean Callahan at B2B on the EyeTraffic Media acquisition. “...our intention in the acquisition of EyeTraffic is we want to help our customers do a great job of building their own Web engines and their own lead-management care mechanisms, and of providing the right information to sellers." ...more