Marketing Group B2B Marketing

Meetings

Marketing is all about connecting - connecting sellers with potential buyers - and motivating the potential buyer to buy. Connect with marketing community through our highly-acclaimed multi-media products. We help you target meeting planners and event managers looking for products and services they need to help achieve ROI for effectively communicating, educating, and networking.

Chief Marketer: The Authority on Measurable Marketing & Operations symbolizes the new imperative in marketing- to link increases in revenue to their associated marketing campaigns, and to the specific marketing resources invested. Cross channel and by channel, metrics & ROI are top of mind at all times. Our mission is to seek out the best of measurable marketing intelligence- then analyze, summarize, and organize it for the industry’s most powerful audience of marketing & C-level executives.

Multichannel Merchant provides key decision-makers -- responsible for marketing, sales and operations at e-commerce enterprises, catalog and multichannel retail companies -- with strategic, tactical/how-to, research and resource information on selling and delivering products directly to the consumer where they live and work./p>

PROMO Online is dedicated to covering the field of sales promotion, focusing on the needs of promotion marketing professionals to help generate ideas, create and implement new campaigns, and measure results. PROMO Online provides current, actionable information on promotional tactics and resources ranging from POP, product sampling, games/contest/sweeps, event/experiential marketing, and incentives to both mobile and social media.