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For many people, search engine optimization (SEO) can be a very obscure concept. Companies know they need to adapt with the ever-essential web to be competitive in today’s market. Yet, due to SEO’s elusive nature, companies have trouble understanding its value.
When companies are looking at acquiring SEO services, the main thing they want to know is how SEO will benefit their company. Everyone has to report to someone –a supervisor, CEO, or shareholder – and that person has to justify SEO services. This is why tangible results are essential; they sell themselves. Services that cannot be shown in results need in-depth descriptions put in simple ways to make them easily reiterated. Remember to keep things simple and concise and show tangible results, because SEO can do great things for your client. Finally, your job is to help them understand the exciting potential SEO can provide.