The Best Times of Day to Post Content on Social Media Profiles

Director, Social Media Practice

"When to post?" is often an overlooked part of developing a social media content strategy. Frequently organizations post to their social media networks around the clock. I do this myself. After all, we want the opportunity for as many people as possible to see our information and to share it. Especially since audiences are built by sharing important and relevant thought leadership information – a basic principle in content marketing.

The next question we should ask ourselves is, "how do I get the most eyes on my content?" Businesses must measure the impact and reach of their posts, which is done through analytics and monitoring, to find that answer. Luckily, from years of trial and error coupled with many trusted social media marketing resources – that hard work was done for us. Recently Social Times shared Social Caffeine's infographic, "The Best and Worst Times to Post on Social Networks" with data from many sources including Mashable.

Key times to share your content in social networks:

• Facebook is between 1pm and 4pm
• Twitter is between 1pm and 3pm
• LinkedIn is between 7am and 9am or 5pm and 6pm
• Google+ s between 9am and 11am
• Pinterest is between 2pm and 4pm or 8pm and 1am.

Infographic created by Social Caffeine, shared by Social Times.

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