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VP, Penton Marketing Services
Image Credit: Google
I must admit that I had no idea that this tool even existed until I had a recent discussion with one of my Google-friends (big shout-out to Jen Morley). Think with Google is a series of articles that are thought pieces about major business and technology topics from a variety of freelancers and contributors. Some of the people featured include Vodafone U.K. CEO Guy Laurence, Google chief economist Hal Varian and famed psychologist Peter Kruse.
Recently, Google added Think Insights (formerly in beta) as a one-stop shop for consumer trends, marketing insights and industry research. The site includes statistics, a research library including videos and infographics, planning tools, and a section for emerging digital trends. I have found Think Insights to be a very useful tool as I plan for presentations and pitches to clients – especially since the data points are always kept current.