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Social Media Coordinator
Conversations happen everywhere online. So, how do you keep track of what's being said about your brand with so many conversations occurring all day long?
We all have more than enough on our plates and knowing that monitoring brand mentions is important, how are community managers supposed to do this?
It just so happens that a few free tools exist to do just that, monitor references of your brand for you.
If you haven't set one up for your brand or any variation of your brand yet, I highly encourage you to do so. It's as easy as typing in the name of your
brand and managing the setting for how best to notify you. Probably two of the best ways to be notified is email (it comes to you with absolutely no effort
after the initial set up on your part) or RSS feed. It's also good to note that you can set up alerts for references of your website. For example:
link:http://www.mycompanywebsite.com. The settings options for this are the same.
It may be a microblogging site, but it can be used to monitor references of your brand with the official Twitter search site www.search.twitter.com. You can set up an RSS feed to easily keep track of brand mentions.
This is a useful tool to follow what people are saying about your brand in the blogosphere and you can easily access notifications via RSS feed.
It's ideal to monitor online references of your brand daily (even 5 minutes) and these free tools are available to make this process a little bit easier
and less time consuming on your part. Plus, the benefits of daily monitoring are numerous.
What other (free) tools would you recommend using to monitor your brand?