B2B Marketing Insight Blog

Insights into how Penton Marketing Services' Lead Nurturing Programs (i.e. Lead Lifecycling and Lead Touch) can be used to target not only market-qualified leads, but also sales-qualified leads.... continue reading

Insight into the basics of persona marketing as well as tips for developing content specific to your audience. ... continue reading

The three P's of project management as used by the Penton Client Services Delivery team who are often asked by clients, "When can we get started and how long will this take?".... continue reading

The Penton Marketing Services team address the marketing questions they're asked most often by their clients, including "What social media dashboard should we use?"... continue reading

A quick roundup highlighting ways to quantify and analyze the success of your B2B marketing efforts, combined into a handy guide for easy reference.... continue reading

Key steps to implement when email testing... continue reading

When thinking about how to measure your nurturing campaigns, use these key KPIs to determine its effectiveness.... continue reading

The journey a client and a successful project manager embark upon usually has some variation of success defined as an extraordinary experience that involves ROI, validates KPIs and makes everyone who helps fund and deliver that adventure together look like a rock star. ... continue reading

How do you measure the impact of your social media efforts? This highly informative infographic covers everything from objectives to benefits and factors that affect the success of social media marketing.... continue reading

One of the most fascinating and useful benefits of living in the digital age is that we can now track almost everything people do online. Here's a quick tour of just a few content-tracking methods... continue reading