B2B Marketing Insight Blog

A simple take on thought leadership from the perspective of delivering on the products and services that our clients have positioned their faith and dollars in.... continue reading

Email nurturing can be used as a tool to establish thought leadership, especially in combination with a formal strategy, collaboration between marketing & sales departments, leveraging technology, sharing valuable content & by practicing what you preach. ... continue reading

Should thought leadership go beyond answering customers' questions to telling them what questions they should be asking?... continue reading

Some of the top thought leadership tactics are described as our Director, Marketing & Creative, Shelli Winter addresses one of the most commonly asked questions by clients of Penton Marketing Services, "how do I establish thought leadership?". ... continue reading

Taking the change management process further with simple and effective tools to aid in the up sell process.... continue reading

Lead nurturing can help plug that leaky funnel. It keeps leads engaged until they are ready to buy. With nurturing you can send quality leads to the sales team that have a high potential for conversion. ... continue reading

Insights into how Penton Marketing Services' Lead Nurturing Programs (i.e. Lead Lifecycling and Lead Touch) can be used to target not only market-qualified leads, but also sales-qualified leads.... continue reading

Insight into the basics of persona marketing as well as tips for developing content specific to your audience. ... continue reading

The three P's of project management as used by the Penton Client Services Delivery team who are often asked by clients, "When can we get started and how long will this take?".... continue reading

The Penton Marketing Services team address the marketing questions they're asked most often by their clients, including "What social media dashboard should we use?"... continue reading