Penton Marketing Services connects businesses with millions of influencers and decision-makers that rely on Penton to help them solve their business needs.
Tap into our deep industry knowledge and audience expertise, gain access to our exclusive audience relationships and connect across our multi-channel touch points. By putting Penton audiences at the center of your marketing strategy, we can help you build programs that engage your customers and respond directly to their needs. See how we do it!
Today’s B2B Marketing Roadmap
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Determine audience needs
Market Research Monitor online conversations |
Where, who, how to reach audience
Outline content mix Outreach schedule |
Website
Content
Creative
Search marketing Social media |
Build awareness
Establish thought leadership Educate target audience |
Engage
Convert
Prioritize leads for sales Increase revenue
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